LinkedIn AI Writing Assistant Isn’t as Popular as They Thought Said the LinkedIn CEO
Published: June 23, 2025
LinkedIn AI Writing Assistant Isn’t as Popular as They Thought, Said the LinkedIn CEO. Artificial Intelligence (AI) may be changing the way we work, write, and connect online, but not every tool hits the mark right away.
In a recent update, LinkedIn CEO Ryan Roslansky shared that the platform’s built-in AI writing assistant hasn’t taken off the way the company expected.
Despite the rising interest in AI tools across industries, many users remain hesitant to let a machine write on their behalf, especially on a platform centered on personal professionalism.
What Is the AI Writing Assistant on LinkedIn?
Launched as part of LinkedIn’s growing suite of AI-powered tools, the AI writing assistant was designed to help users draft posts, job updates, profile summaries, and even job descriptions.
It utilizes generative AI technology—similar to what powers popular tools like ChatGPT—to analyze what users want to say and assist them in crafting clear, polished, and professional content quickly.
The goal was to help users save time while still presenting their ideas in the best possible light. It sounded like a perfect match for busy professionals, recruiters, and job seekers alike.
However, despite the technology’s impressive capabilities, not everyone feels ready to use it.
While some early adopters tried it out, many others either didn’t know about it, weren’t sure how to use it, or preferred writing their own content.
This gap between the tool’s potential and how users engage with it has left LinkedIn with a bit of a surprise.
Why Aren’t Users Embracing It?
There are a few reasons the AI writing assistant hasn’t gained widespread popularity. First and foremost, authenticity is everything on LinkedIn.
People use the platform to share personal milestones, career advice, and professional insights.
For many, these posts are a reflection of their voice, and the idea of letting a machine generate that voice can feel uncomfortable or even risky. Users want their messages to feel real, not just accurate.
Secondly, while AI is becoming more common in everyday tools, trust still plays a significant role.
If users don’t trust that the AI will write in a tone that reflects their personality or values, they’re less likely to use it.
It also doesn’t help that some users feel AI-generated text can be a bit too generic or overly polished, lacking the warmth or uniqueness that human writing naturally has.
Another issue is awareness and accessibility. Not all users may know that the AI assistant exists or understand how to use it.
Without strong onboarding or visible encouragement, many users skip past the feature, even if it could be helpful to them.
What LinkedIn’s CEO Had to Say
Speaking on the topic, Ryan Roslansky acknowledged the tool’s slow uptake.
While LinkedIn was confident in the assistant’s capabilities, Roslansky admitted that the actual adoption numbers have not met internal expectations.
He explained that while many users were initially curious and tried it, they didn’t return to it often, suggesting that the tool either didn’t meet their needs or didn’t feel natural to use regularly.
This kind of honest feedback is rare in the tech world, where product launches are usually framed as instant successes.
However, Roslansky’s transparency also reveals that LinkedIn is willing to adapt, listen to users, and reconsider how AI tools are introduced to the professional community.
What Happens Next for LinkedIn AI Tools?
Rather than stepping back, LinkedIn is likely to refine and relaunch the assistant with improvements.
This might include making it more intuitive, offering more brilliant suggestions, or integrating it more deeply into the user experience.
For example, future updates may tailor the writing assistant to different types of users—job seekers, entrepreneurs, marketers, or recruiters —each of whom has distinct communication needs.
There may also be additional educational content and tutorials to help users understand how the assistant works and how to maximize its benefits.
A feature can only succeed if people feel confident using it, and right now, that confidence may still be growing.
What This Means for the Future of AI at Work
This situation serves as a timely reminder that not every AI tool becomes an instant success, even on a platform with millions of users.
While people are curious about artificial intelligence, they still want tools that feel personal, trustworthy, and genuinely helpful.
Especially on platforms like LinkedIn, where professional identity matters so much, users are cautious about how their words are presented.
In the future, we can expect LinkedIn and other tech companies to invest more in understanding real user behavior before rolling out AI features at scale.
The demand is there, but success hinges on how well these tools integrate into the daily routines and expectations of users.
FAQs
LinkedIn’s AI writing assistant is a tool that helps users generate professional content, such as posts, profile summaries, and job descriptions. It uses generative AI to suggest polished and structured text based on user input. The goal is to make it easier and faster to write on LinkedIn, particularly for those who struggle with word choice or tone.
Many users prefer to write in their own voice, especially on a professional platform like LinkedIn, where authenticity is crucial. Some also find AI-generated content too generic or impersonal. Others may not be fully aware of the tool or feel unsure about how to use it effectively.
LinkedIn CEO Ryan Roslansky admitted that the AI writing assistant hasn’t gained the popularity they expected. While there was initial interest, user engagement didn’t last, and many stopped using it. This feedback has prompted LinkedIn to reassess how the tool can be improved and made more useful.
AI tools can help users save time, generate ideas, and improve the quality of their writing. For professionals who frequently post content or need to write resumes and job descriptions, these tools provide structure and clarity. When used wisely, AI can complement human creativity rather than replace it.
Final Thoughts
The news that the LinkedIn CEO says AI writing assistant is not as popular as expected shows that even advanced tools need absolute user trust and value to succeed.
While the AI assistant has potential, many users still prefer to write their own content to maintain their personal and authentic nature.
This feedback provides LinkedIn with an opportunity to enhance the tool and make it more helpful in the future.
As AI continues to grow, tools must be simple, practical, and feel natural to use, especially on professional platforms like LinkedIn.
Bonus Info Points
- AI Tools Are Still Evolving: Even though adoption may be slow, AI tools are constantly improving. Feedback like this helps developers make smarter, more user-friendly updates.
- Users Want Authenticity on LinkedIn: LinkedIn is a platform where people share real achievements and career experiences. Most users want their posts to reflect their own personality and values, not just polished AI text.
- AI Assistance Works Best When Combined With Human Touch: The most effective use of AI tools happens when users edit and personalize the content. Think of it as a helper, not a replacement.
- Generative AI Tools Are More Popular in Other Fields: AI writing tools have seen more success in marketing, blogging, and customer support industries, where tone and speed matter more than personal branding.
- LinkedIn Plans to Expand Its AI Features: Despite this setback, LinkedIn is continuing to invest in AI. Expect to see more features, such as resume suggestions, intelligent job alerts, and AI-enhanced networking tools, in the future.
- Be Respectful
- Stay Relevant
- Stay Positive
- True Feedback
- Encourage Discussion
- Avoid Spamming
- No Fake News
- Don't Copy-Paste
- No Personal Attacks
- Be Respectful
- Stay Relevant
- Stay Positive
- True Feedback
- Encourage Discussion
- Avoid Spamming
- No Fake News
- Don't Copy-Paste
- No Personal Attacks
