LinkedIn Creator Monetisation With BrandLink – The New Era Begins

Published: May 9, 2025

LinkedIn is finally entering the world of creator money-making—yes, LinkedIn Creators’ Monetisation With BrandLink—it’s about time!

The professional networking platform announced something big: a new feature called BrandLink.

With this, creators on LinkedIn can start earning money by letting brands run ads before their video content. Yep, you heard that right — ad revenue is coming to LinkedIn.

If you’ve been posting regularly, building your audience, and sharing quality videos, LinkedIn now wants to help you get paid for it.

They say, “Hey, creators, we see you and want to support you.”

So, what exactly is BrandLink? Why now? And how does it help creators and brands? Let’s break it down.

Table of Content

Background of LinkedIn Creators' Monetisation With BrandLink
What is BrandLink?
How It Benefits Creators
Brand and Advertiser Perspective
Broader Implications
Final Thoughts
FAQs

Background of LinkedIn Creators’ Monetisation With BrandLink

LinkedIn hasn’t always been the go-to place for creators, at least not in the way Instagram, YouTube, or TikTok are. But that’s been changing, slowly but surely.

Over the past few years, LinkedIn has started rolling out tools like Creator Mode, giving users special features to help them grow their audience, go live, post newsletters, and more.

It was clear that LinkedIn wanted to support people who create regular, helpful, or inspiring content, especially in the business, career, and self-growth space.

At the same time, the creator economy exploded.

Everyone from marketers to doctors to finance experts started making content, not just to share ideas, but to build careers.

Platforms like YouTube and Instagram have already allowed creators to profit from ads. But LinkedIn? Not so much… until now.

With more and more creators using LinkedIn to post videos, share tips, and connect with niche audiences, LinkedIn decided it was time to support them in a real way.

That’s where BrandLink comes in — their first big step into creator monetisation.

What is BrandLink?

So, what exactly is BrandLink? Think of it as LinkedIn’s version of ad monetisation — like what YouTube does, but in a more professional setting.

Here’s how it works:

When a creator uploads a video, LinkedIn can run a short ad (pre-roll) before that video plays.

These ads are from trusted brands, and the creator gets a revenue cut. Pretty cool, right?

But it’s not just random ads. LinkedIn is being super selective—it’s teaming up with high-quality creators and reputable brands.

This keeps the platform feeling trustworthy and avoids spammy content.

Another bonus? Since LinkedIn is known for its professional audience, it’s perfect for B2B creators, such as marketers, business coaches, tech experts, and finance pros.

Brands want to reach those people, and BrandLink helps them do just that.

In short, BrandLink:

Helps creators make money from their videos
Let’s brands show ads in a safe, professional space
Keeps things clean and relevant for the LinkedIn audience

It’s LinkedIn’s way of saying: “Let’s build a win-win for creators, brands, and viewers.”

How It Benefits Creators

Let’s be real — most of us don’t post content just for fun. Sure, sharing knowledge and building a personal brand is great, but getting paid for your effort? That’s the dream.

And that’s precisely what BrandLink is trying to make happen.

With this new feature, creators on LinkedIn can finally earn money from their videos. When a brand runs an ad before your video, you get a share of that ad revenue.

It’s LinkedIn’s way of saying, “Hey, thanks for creating awesome content — here’s a little something for your efforts.”

This is excellent news for:

Experts and professionals who already create value-packed videos
Niche creators who speak to business-minded or career-focused audiences
People who’ve built a strong presence on LinkedIn but had no way to monetise it before

Even big names like Gary Vee and Steven Bartlett are jumping on board. That’s a sign LinkedIn is taking this seriously — and so should you if you’re already creating content or planning to start.

So if you’re a creator who loves talking about business, leadership, personal growth, or industry insights, BrandLink might finally help you get paid for the value you’ve been giving away for free.

Brand and Advertiser Perspective

We’ve talked about what creators get out of BrandLink — now let’s flip the coin. What’s in it for brands and advertisers?

A lot.

Brands are always looking for places where their ads won’t just be seen but matter.

And LinkedIn gives them just that.

Unlike other social platforms, where your ad might appear alongside dance videos or random memes, LinkedIn is full of career-focused, business-minded people.

That’s gold for brands in the B2B space or anyone selling professional services.

Here’s why brands are excited about BrandLink:

Higher quality environment = better trust and attention
Ads show up before videos from respected creators, not just anyone
LinkedIn users are often decision-makers, so the chance of a lead turning into a client is way higher

And it’s not just hype — LinkedIn has already shared some numbers:

130% higher video completion rate (people are watching the full ads!)
18% more lead conversions compared to other platforms

So yeah, for brands, BrandLink is placing their message in front of the right people, at the right time, and in the proper context.

Win-win? Definitely.

Broader Implications

Now that LinkedIn has entered the creator monetisation game, things might look a little different on the platform, in a good way.

Here’s what this move could mean for everyone:

More (and better) content: Creators now have a reason to go all in. With the chance to earn money, you’ll probably start seeing more high-quality videos, deeper insights, and even mini-series from professionals who previously posted only once in a while.
LinkedIn becomes more than resumes: LinkedIn was just a place to update your job title or connect with recruiters for a long time. But now? It’s becoming a full content hub — where people learn, teach, entertain, and earn.
Rise of the “LinkedIn Creator”: Just like we have YouTubers and Instagram influencers, we might start seeing people who build whole careers on LinkedIn as creators, especially in niches like business, finance, marketing, HR, or entrepreneurship.
Higher standards for content: Because BrandLink is focused on trusted creators and quality brands, it will not be a free-for-all. That means creators must step up their game to get picked for monetisation.

In short, BrandLink could start something big, not just for LinkedIn, but for how we think about professional content in general.

Final Thoughts

LinkedIn launching BrandLink is a big deal, especially if you’re a creator sharing helpful, inspiring, or expert-level content without earning a dime.

This move allows creators to monetise their efforts, while brands get a more innovative way to connect with professionals who care.

It’s a fresh step toward turning LinkedIn into a platform where content, connections, and careers come together — and now, with a bit of cash on top.

Right now, BrandLink is only available to a select group of creators, but LinkedIn clearly plans to expand.

So if you’re thinking about creating videos on LinkedIn — or you already do — this is the perfect time to level up your game.

Here’s what you can do:

Turn on Creator Mode
Start sharing value-packed videos
Grow your audience and niche
Stay tuned for BrandLink access as it rolls out

Because who knows? The following big LinkedIn creator getting paid for their content… might be you.

FAQs

How can I join LinkedIn’s BrandLink program as a creator?

LinkedIn’s BrandLink program is now available to a selected group of creators and publishers. You can contact LinkedIn’s sales or partnership team through their official website to join. You must also have Creator Mode on and actively post professional video content. As the program grows, more creators may get access.

What kind of content is eligible for monetization through BrandLink?

BrandLink is focused on professional, high-quality video content. Topics like business tips, leadership, finance, marketing, and industry insights work best. Your videos should be original, align with LinkedIn’s community standards, and offer real value to a professional audience. The more consistent and engaging your content, the better your chances.

How does LinkedIn’s BrandLink revenue-sharing model work?

LinkedIn hasn’t officially shared the exact revenue split yet. However, it’s similar to other creator programs where both LinkedIn and the creator share the ad revenue. Creators earn money when video ads are placed before or around their content. Exact earnings can depend on audience size, engagement, and brand partnerships.

Is BrandLink available to creators outside the US and UK?

As of now, BrandLink is mainly being tested in the US and UK. LinkedIn plans to expand to more regions in the future. If you’re outside these countries, keep an eye on updates from LinkedIn or subscribe to their creator newsletter. Global access is likely as the program grows.

What are the benefits of BrandLink for B2B creators and advertisers?

For B2B creators, BrandLink provides a way to earn money from valuable content they’re already sharing. Advertisers get to place their brand in a high-trust environment, next to content made by respected professionals. This leads to better engagement, brand awareness, and even more conversions. It’s a smart move for both sides.

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