Pinterest Officially Launches Tags on AI-Generated Content to Boost Transparency

Published: May 8, 2025

Pinterest Officially Launches Tags on AI-generated content, which many users have been waiting for. AI-generated content will now be labelled on the platform.

With the growing use of tools like Midjourney, DALL·E, and others, the internet has seen a surge in images made entirely by artificial intelligence(AI).

Pinterest users had started noticing more of these AI-made pictures in their feeds, especially in categories like fashion, beauty, and digital art.

Some loved the creativity, while others felt that AI content drowned out real, human-made work. Pinterest’s solution? Clear tags that show when a Pin is AI-generated.

This move is meant to help users easily identify what’s real and what’s not and to restore more trust, clarity, and control to the Pinterest experience.

Table of Content

Why Pinterest Introduced AI Tags
How the Tags Work
User Control & Filtering Options
Creator Appeals & Accuracy Concerns
Community Response
Pinterest’s Broader Vision for Generative AI
FAQs
Final Thoughts
Bonus Info Points that You Should Know

Why Pinterest Introduced AI Tags

The rise of AI-generated internet content has led to significant concerns.

On Pinterest, users reported that their feeds were flooded with perfect-looking but fake images.

From surreal fashion concepts to unrealistic makeup looks, these Pins often looked stunning but didn’t represent reality.

Pinterest calls this flood of content “AI slop”—a term used when large amounts of low-quality or overly polished AI content take over.

Many users expressed frustration, saying they missed the days when their feeds were filled with authentic crafts, recipes, and photos.

By adding AI tags, Pinterest is making it easier to tell what’s real and what’s not. This move responds to user feedback and the growing need for content authenticity in the age of AI.

How the Tags Work

So, how does Pinterest know what’s made with AI? The platform scans each image using a combination of metadata detection and machine learning models.

If an image contains signs that it was created or modified using AI, it gets a small label that says “AI modified.”

This label appears in the bottom-left corner of the Pin when you view it in detail.

It’s clear but not too distracting, so users can quickly understand the origin of the image without interrupting their scrolling experience.

Currently, Pinterest focuses on categories where AI content is most common—like beauty, fashion, and home decor—but plans to expand the feature to other areas as needed.

Pinterest also stated that the detection technology will improve as AI tools evolve.

User Control & Filtering Options

Pinterest is not just tagging AI content—it’s also giving users more control over what appears on their home feed.

When you come across an AI-tagged image, you’ll see a button labelled “See fewer.” Just tap it, and Pinterest will show you less of that type of content in the future.

This feature is a response to users who feel overwhelmed by AI-generated content.

Whether looking for real-life fashion inspiration or handmade craft ideas, you can now personalise your feed to suit your taste better.

Pinterest says more filtering tools are coming, including options to hide AI content or thoroughly prioritise human-made pins.

This helps ensure the platform remains a source of authentic, practical, and creative ideas.

Creator Appeals & Accuracy Concerns

While Pinterest’s AI tagging system is helpful, it’s not perfect. Some creators have reported that their original, handmade work has been wrongly labelled as AI-generated.

This can hurt a creator’s visibility, especially if their audience prefers authentic content.

To address this, Pinterest has introduced a content appeal process. If a creator believes their work was misidentified, they can submit a request for review.

Pinterest’s team will then check the content and, if needed, remove the AI tag.

This system is still new, and Pinterest admits it’s learning as it goes.

They’ve promised to improve the accuracy of their detection tools over time, with help from creator feedback and better machine learning models.

The company aims to protect real creators while helping users spot AI content easily.

Community Response

The Pinterest community has had a lot to say about this update, most of which is positive. Many users feel that the new AI tags make it easier to browse content without being misled.

They appreciate knowing when a machine generates an image, especially when it looks too good.

However, some creators worry about false positives, especially artists whose digital work might be mistaken for AI.

Others say they’re fine with AI as long as it’s clearly labelled and not overused.

On platforms like Reddit, X (formerly Twitter), and even in Pinterest comment sections, users discuss how this update could help improve the quality of content on the site.

Some have even called for other platforms like Instagram and TikTok to follow Pinterest’s lead.

Overall, the feature is a step in the right direction for digital transparency.

Pinterest’s Broader Vision for Generative AI

Pinterest isn’t banning AI—it’s using it with care and purpose.

The company sees generative AI as a helpful tool for users and creators, allowing them to generate fresh ideas, try new designs, and explore different aesthetics.

For example, a user planning a living room makeover might use AI to visualise different colour schemes or furniture layouts.

However, Pinterest also knows trust and authenticity matter, especially in lifestyle categories. That’s why it ensures AI doesn’t take over the platform or confuse users.

The tagging feature is part of a bigger strategy to manage AI responsibly.

Pinterest is also exploring new ways to help creators use AI tools ethically, with proper credit and visibility.

The company is building an environment where AI and human creativity can work together, not compete.

This careful and transparent approach sets Pinterest apart as one of the first major platforms to manage AI content actively, instead of ignoring it.

FAQs

How does Pinterest detect AI-generated or AI-edited images?

Pinterest uses a mix of metadata analysis and machine learning tools to spot AI content. If an image contains IPTC metadata showing it was AI-generated, Pinterest can detect it. Even if the metadata is missing, Pinterest’s advanced AI systems can still identify patterns typical of AI edits. This helps ensure accuracy in tagging content.

What does the “AI modified” label mean on a Pinterest Pin?

The “AI modified” label appears on pins, which Pinterest believes were created or changed using artificial intelligence tools. Viewing a Pin close-up, you’ll usually see this tag in the bottom-left corner. It’s meant to make users aware that the image might not be entirely human-made. This boosts transparency on the platform.

Can users choose to see fewer AI-generated images on Pinterest?

Yes, Pinterest is testing a feature that lets you reduce how often you see AI-generated images. By clicking the three-dot menu on a Pin and selecting “See fewer,” you can ask Pinterest to show you less of that type. Currently, this works primarily in the beauty and art categories. Pinterest plans to expand it to other areas soon.

What can creators do if their image is wrongly labeled as AI-generated?

You can appeal if you’re a creator and your real photo is accidentally tagged as AI. Pinterest has added a process for contacting support and asking for a review. They will recheck the content and may remove the label if it’s incorrect. This helps protect original creators from being misidentified.

Why did Pinterest introduce labels for AI-generated content now?

Pinterest added these labels to make the platform more transparent and trustworthy. Many users were worried that AI-generated images were flooding their feeds and taking attention from human-made content. The labels help users know what they’re seeing and give them more control. Pinterest’s goal is to support a more positive and authentic user experience.

Final Thoughts

Pinterest officially launches tags on AI-generated content to bring more transparency and control to its users.

By clearly labelling AI-created images, Pinterest is helping users better understand what they see and giving creators tools to protect their original work.

This step shows Pinterest’s commitment to building a more authentic and user-friendly platform.

Bonus Info Points that You Should Know

Pinterest uses IPTC metadata standards to detect AI content: Pinterest’s system is aligned with the IPTC Photo Metadata Standard — a widely recognised global standard for identifying AI-generated images. This ensures compatibility with content from top AI tools like Adobe Firefly and Midjourney.
Labels are applied even when metadata is missing. Unlike some platforms that rely only on metadata, Pinterest uses advanced AI classifiers to detect AI content without metadata. This helps prevent uploaders from manipulating or removing AI indicators.
Pinterest is prioritising AI labelling in visual-heavy categories. It started testing the “See fewer AI images” option in high-impact areas like beauty and fashion, where visual authenticity deeply matters to users.
Pinterest’s approach supports responsible AI content sharing: This move is part of Pinterest’s broader strategy to encourage ethical AI use by holding creators accountable and giving users clearer information about what they’re seeing.
A human moderation team reviews appeals. If your content is wrongly labelled as AI-generated, your appeal is not just handled by bots. A real Pinterest moderator reviews the request, adding a human check to avoid false positives.

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